As our CRM Manager, you will own and evolve the way Patient21 communicates with its customers and leads across the entire lifecycle. You will be responsible for building, managing and optimizing our CRM infrastructure — primarily in HubSpot — while developing content and automated workflows that drive engagement, retention and growth.
This is a hands-on role with a high degree of ownership. You will set your own goals, measure your own success and work autonomously to make it happen.
]]>A meaningful role with real impact in a growing HealthTech company
Fully remote position based in Egypt, with occasional on-site visits to our offices (travel expenses covered)
Flat hierarchies and short decision-making paths
Flexibility in how and where you work
A collaborative, international team
The tools and budget you need to do your best work
Remote work opportunity
Own and manage our HubSpot CRM: pipelines, contact management, segmentation, sequences and reporting
Design and execute email marketing campaigns, onboarding flows and lifecycle communications
Create compelling content for automated workflows across all channels (e-mail, SMS, in-app messages) and nurture sequences
Build and maintain automation workflows that reduce manual effort and improve customer experience
Report on performance with clear, data-driven insights
Cross-functional collaboration with Sales, Customer Success and Product
Continuously test, iterate and optimize campaigns based on data
2+ years of experience in a CRM, marketing automation or lifecycle marketing role
Hands-on experience with common CRM tools (workflows, sequences, reporting, pipelines)
Strong content creation skills — you can write clear, engaging copy that converts
Confident and skilled use (of established) AI tools
Fluent in English (written and spoken)
Highly self-directed: you don't wait to be told what to measure — you define it yourself
Analytical mindset with the ability to translate data into actionable decisions
Nice to have:
Experience with HubSpot
Experience with additional automation tools (eg Make, Zapier, n8n, ActiveCampaign, Salesforce)
German language skills — a genuine plus given our market
Background in SaaS, HealthTech or a B2B environment
Experience with A/B testing and conversion optimization
We are continuing to grow and are looking for you to strengthen our existing payroll team!
]]>We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels. You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine.
This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves. You will have visibility into the full-funnel performance.
Ownership of a meaningful paid media budget with direct business impact
Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork
A collaborative, low-bureaucracy environment where good ideas move fast
Room to grow as the team and company scale
Option to work from home
Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms
Own budget management, pacing, and performance reporting across channels
Develop testing frameworks for creative, copy, audiences, and landing pages
Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs)
Translate performance data into clear insights and recommendations for stakeholders
Stay ahead of platform changes, industry trends, and new channel opportunities
Collaborate with internal teams on creative briefs, landing pages, and campaign strategy
2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment
Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads
Solid understanding of tracking, attribution, and marketing analytics
Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders
Native or near-native German — you write copy, you know the market
Comfortable working independently and managing priorities in a fast-moving environment
A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflow
Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites
We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels. You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine.
This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves. You will have visibility into the full-funnel performance.
Ownership of a meaningful paid media budget with direct business impact
Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork
A collaborative, low-bureaucracy environment where good ideas move fast
Room to grow as the team and company scale
Option to work from home
Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms
Own budget management, pacing, and performance reporting across channels
Develop testing frameworks for creative, copy, audiences, and landing pages
Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs)
Translate performance data into clear insights and recommendations for stakeholders
Stay ahead of platform changes, industry trends, and new channel opportunities
Collaborate with internal teams on creative briefs, landing pages, and campaign strategy
2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment
Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads
Solid understanding of tracking, attribution, and marketing analytics
Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders
Native or near-native German — you write copy, you know the market
Comfortable working independently and managing priorities in a fast-moving environment
A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflow
Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites
Exciting start-up atmosphere. Gone are the days in which you wait for approvals for months.
Make our disruptive product even better. Change how healthcare functions.
Work with state-of-the-art technology.
Your workplace — your choice. Office? Great! Home? Sure! Mars? Not sure about the Internet there, but why not.
Flexible working hours. No downtime. High degree of autonomy.
The team. Collaborative. Fun. True professionals. A real team.
Own and maintain a healthy, well-prioritized product backlog that the engineering team can rely on every single sprint
Prepare and facilitate refinement sessions (groomings), sprint planning, and reviews
Translate product ideas, stakeholder input, and user feedback into clear, well-scoped user stories with crisp acceptance criteria
Partner closely with the product lead to shape priorities, balance trade-offs, and keep the roadmap moving
Support the product lead to transfer requirements from users, support, and analytics to sharpen requirements and validate decisions
Act as the day-to-day bridge between product lead, stakeholders, engineering, design, and QA — making sure everyone has the context they need
Track sprint progress, surface blockers early, and help the team stay focused on what matters
Be a vital part of an Agile team
3+ years of experience as a Product Owner or in a comparable role (Product Manager, Business Analyst with PO responsibilities, etc.)
Solid command of Scrum/Agile frameworks and hands-on experience running the full PO toolkit (backlog management, refinements, sprint planning, story writing)
Proven ability to write clear user stories and acceptance criteria that engineers actually enjoy picking up
Strong communication and stakeholder management skills — comfortable translating between business, design, and engineering
A structured, detail-oriented working style and the ability to keep multiple workstreams organized in parallel
Experience with backlog and collaboration tools such as Jira or similar
Conveniently making data-informed decisions and asking the right questions when data is missing
English working proficiency
German language skills are a strong plus and will give you a real edge in this role
Experience in dentistry, general healthcare or medtech would be considered an advantage
Basic familiarity with technical concepts (APIs, microservices, web platforms) is a plus